Disrupt the world, not your life.

We help founders scale without sacrificing what matters most. Experienced and peer support, plus an adaptive Integrative Growth™ platform.

Request an invite See our approach

Built by founders. Backed by science. Based on you.

In short

What is FounderWell?

FounderWell is coaching and peer support for startup founders and the people closest to them. Coaches who’ve run companies and entrepreneur-aware mental health professionals help you grow the business without burning out, through daily rhythms, live group sessions, a founder community, and one-on-one strategy. Plans start at $250 a month, and Tides, the core plan, starts with a free week.

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The truth is… you’re under a lot of pressure as a founder and leader.

The Struggle is real.

The Struggle is the messy middle between idea and exit. Every great entrepreneur goes through it. You’re not alone in the experience, but you may feel very alone in your capacity to deal with it.

While in The Struggle, nothing is easy and nothing feels right.

You might be feeling…

Tap the ones that sound familiar. Nothing here is saved or sent.

Every founder goes through some of these. Most never say so out loud.

Talk to someone who gets it

It’s not just you.

Founders shoulder immense burdens as vision-keepers, decision-makers, and leaders. These struggles rarely get talked about, so entrepreneurs internalize systemic challenges as personal weaknesses.

  1. 72% of founders say building a startup has affected their mental health.

  2. 81% of founders aren’t really open about their stress, fears, and challenges.

  3. 54% of founders are very stressed about the future of their company.

  4. 77% of founders don’t get professional help.

Compared with non-founders

Founders are 2× as likely to report depression, 6× more likely to report ADHD, 3× more likely to report substance use problems, and 10× more likely to report bipolar disorder.

Sources: Startup Snapshot, “The Untold Toll” (2023, 404 founders); Freeman et al., Small Business Economics (2019). Every number, with its source.

You don’t have to suffer the struggle in silence.

Get heard.
Get helped.

Get guidance from experienced founder coaches, advisors, and entrepreneur-aware mental health and well-being professionals.

  • On-demand, dynamic solutions to help you navigate all the waves of high-growth entrepreneurship.
  • Connect with founders who get what you’re going through, no matter who you are or where you are in your journey.
  • Scalable, flexible support with the right resources at the right time: for you, your team, and even your loved ones.

Optimized for entrepreneurs.

One-on-one, group, and community support that fits around the way you actually work.

Daily
Access and options
Drop-in
No need to schedule
On-demand
Resources for immediate help
Confidential
Curated, safe spaces
Adaptive
For founders’ dynamic needs
AI-assisted
Leveraged, 24/7 support

Our Integrative Growth™ platform brings together therapeutic, strategic, and systemic support, because well-being means taking care of the whole thing.

Therapeutic coaching · You

Feel better.

Focusing on the individual, we provide research-backed, evidence-based physiological and intersectional support uniquely aligned to the entrepreneurial experience.

Strategic advisory · Your company

Think better.

Targeting the company at large, we bring depth and breadth of experience to efficiently increase organizational velocity and enterprise value.

Systems thinking · Your people

Connect better.

Concentrating on relationship dynamics and prioritizing people, we steward trust and safety so teams can outperform as a flexible, interconnected system.

Here’s how we’ll start our work together.

  1. Assess: Make the plan.

    We begin with a comprehensive kickoff and in-depth conversations to understand the unique challenges and potential of each founder, team, and company. That lays the groundwork for a targeted, impact-driven Integrative Growth™ plan.

  2. Access: Find the time.

    We meet founders where they are. The platform adapts to demanding, unpredictable schedules with on-demand and scheduled sessions: self-guided, one-on-one, and in groups. We focus on efficacy and efficiency.

    Less > More.
    Just in time > Just in case.

  3. Align: Lead the team.

    Relationships are the heart of wellness and of business. FounderWell™ is the only platform designed to provide holistic, inclusive support for founders and their closest allies: the partners, spouses, and team members on this journey with you.

Be well. Live well. Scale well. Exit well.

“You can’t stop the waves, but you can learn to surf.”

Jon Kabat-Zinn

Built by founders, for founders. We get it.

We exist to close the gaps, provide the resources, and cultivate the ecosystem we wish we’d had over the last 20+ years: as founders ourselves, and alongside founders as mentors, advisors, strategists, coaches, and uniquely experienced mental health professionals.

We know the extreme highs and lows, the long stretches of isolation, and how destabilizing scaling a company can be for our mental, emotional, and relational health.

Request an invite.

Tell us a little about you and what you’re building. We’ll take it from there.

“The greatest entrepreneurs are those who can disrupt industries while maintaining undisrupted personal lives.”

Portrait of Brad FeldBrad FeldFounder, Techstars and Foundry VC · Startup Snapshot, 7th ed.
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